

Started more than 12 years ago as Associated Motor Holdings (AMH) Financial Services, LiquidCapital operated as a service provider to the AMH brands. Five years ago the name was changed to LiquidCapital. LiquidCapital is an Imperial Group Company. Imperial Holdings retails every meaningful brand in South Africa and sells 1 in every 5 cars in South Africa.
LiquidCapital operates in the following markets segments:
LiquidCapital is the Financial Services Partner to international motor vehicle brands in South Africa and manages the Financial Services of the following brands:
LiquidCapital also provide a range of specialised financial products and services for the following car brands:
LiquidCapital is unique and different to any other financial Services business that operates in the South African motor arena because of its "one-stop-shop" philosophy. This includes the widest range of products and services on offer by any financial services provider in the motor industry.
Listed below are some of the products and services provided by LiquidCapital:
LiquidCapital also currently manages over 576,000 active car-product policies.
LiquidCapital, under the umbrella of its one-stop shop philosophy also provide car care and bike care products such as:
These products are directly available to consumers via our call centres to all car and motorbike brands retailed in South Africa. LiquidCapital also provides accurate and reliable quotes on comprehensive Car Insurance.